The digital TV switchover has quite a few positive implications for broadcasters, including a much wider audience, more capabilities at a lower cost, along with completely new revenue streams.
When the day comes to switch off analogue you want to be certain that your channels will appear on the digital spectrum. This preparation work is done in the ‘before’ stage but you still need to be on hand at the switchover to make sure everything runs smoothly.
I am Steve Chilton and an expert in leading teams through the digital TV switchover having assisted switchover in the UK and now in Nigeria. Here are a few things for broadcasters to think about during the switchover process, for the best possible results.